Hearing Scheduled to Save Bernal’s Historic Coke Sign

The effort to save the historic Coca-Cola sign that survives on the side of Richard Modolo’s home in Bernal Heights has been long, dramatic, and (thus far) mostly successful. But it is not over yet.

There’s a hearing scheduled for Thursday, Feb. 23 to consider the conditional use permit required to allow the sign to remain, and Richard Modolo needs all the support he can get during the hearing. In an email to Bernalwood, he writes:

It has almost been a full year since we started the effort to Save the Vintage Coke sign. One might have thought it was over by now, but that is not the case — though we are close. A few months back I was allowed to pull a Conditional Use permit which will allow me the keep and maintain this vintage sign. The final process in the permit is the public hearing with the Planning Department, and that has now been scheduled for Thursday, February 23, at 12 noon in room 400 of City Hall. The hous has been posted with two very big signs informing the public of the hearing. It could be a very interesting hearing, and I may need all the support I can get.

If you can attend the hearing to support the historic sign, Richard would be very grateful for your time and effort.

BONUS! Richard also sent Bernalwood this photo, circa 1991, which shows what his building looked like shortly after the asbestos siding was removed — revealing the vintage sign that had been hidden underneath. As you can see, the photo shows not only the Coca-Cola “ghost sign,” but also a sign from Amoroso Grocery, the corner market that used to occupy the structure. Very cool:

PHOTOS: Richard Modolo

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5 thoughts on “Hearing Scheduled to Save Bernal’s Historic Coke Sign

  1. Pingback: VICTORY: Future of Bernal’s Vintage Coke Sign Is Secured | Bernalwood

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