Reinvention is underway at the iconic Bernal Heights Produce store on the corner of Cortland and Ellsworth. The old business has shut down and workers are busy rebuilding the interior, but paper covers the windows to hide the transformation taking place inside.
The only clues that hint at what’s coming next are a new awning and a series of cryptic signs taped to the windows, all of which are written in the voice of a very cute young girl named Hannah.
Baffled by the ambiguity of these signs, several Cortlandia residents contacted Bernalwood to seek our help in sorting out what the store will become next. Happily, when we visited the Bernal Heights Produce site, the answer immediately became obvious.
Indeed, many residents of Precitaville probably could have solved the mystery as well. The signs in the windows were the big giveaway: The notes from Hannah use a distinctive typeface and graphic style that’s familiar to many northsiders, particularly those who shop at the Harvest Hills Market on the corner of Folsom and Precita. Thus, immediately after visiting Bernal Heights Produce, the Bernalwood Action News Team rushed to Harvest Hills to verify our hypothesis.
Here’s what we saw when we walked into Harvest Hills:
Ah-HA! Different subject matter, but a near-purrrrrrrfect graphic design match!
We asked the woman working behind the counter at Harvest Hills if there was indeed a link to the new Bernal Heights Produce store. Here is what we were told:
Confirmed! The owners of Harvest Hills have acquired Bernal Heights Produce. The Cortland location had a vent hood, which is very exciting, so the new owners plan to take advantage of it by offering more cooked and prepared food, in the style of a delicatessen. In addition, they also plan to offer lots of fresh fruits and vegetables (much as they do at Harvest Hills). We were also told that the name for the new store has not yet been chosen.
So there you have it. A riddle wrapped in an enigma shrouded in mystery… but a secret betrayed by some distinctive typography.
PHOTOS: Telstar Logistics