While the City Planning Commission runs on bureaucratic autopilot and Supervisor David Campos thinks really, really, really hard about whether Bernalwood’s vintage Coca-Cola mural is worth saving, homeowner Richard Modolo is making plans to cover up the historic mural to avoid facing $100 daily fines.
After being notified last month that the billboard didn’t have an advertising permit from The City, Modolos was given 30 days to either remove the sign, apply for a permit or request a reconsideration notice.
But choosing the latter option would have required Modolos to pay $3,400 up front for the initial hearing and possible fees, according to the notice. “Just as I’m reading this thing, I’m thinking how can you possibly do anything,” Modolos said. “They’re making it so difficult.”
So Modolos opted to cover the sign for the time being. He said he’ll find out later this week if the department approved his plans.
Bernal Heights residents who support the billboard have expressed interest in seeking help from Supervisor David Campos, who represents the area, to protect it by creating a “historic sign district.”
Planning Commission vice president Ron Miguel said that although the sign isn’t currently legal, there are ways that it could be made legal. “Somehow, it’s got to be resolved,” Miguel said.
Bernalwood has been receiving regular updates from both Richard Modolo and the City Planning Department. Only Supervisor David Campos has yet to weigh in, and yet only he can now save the mural. But after two weeks of uncertainty and controversy, Campos has yet to declare a position. Apparently, this is a difficult decision, so he needs still more time to think about it…
Photo: Supervisor Campos, via Guillaume Paumier via Wikipedia