Last weekend, The New Wheel opened at last at 420 Cortland. As previously reported, The New Wheel is a newfangled kind of bicycle shop, specializing in electric bikes that effectively “flatten” San Francisco hills — including our own Bernal Hill. The awesome posters inside the store illustrate this idea:
From the New Wheel website:
What should an electric bike be like? It should be easy to operate and maintain, like a bicycle. It should elegantly and seamlessly combine pedal power with a silent, powerful electric motor. It should be practical, designed to match the utility of an automobile. And it should be built of high quality components that will last. The New Wheel sells electric bikes that exceed the highest expectations.
The design of the shop is lovely, inside and out. I dropped by during The New Wheel’s opening party on Friday night, and introduced myself to store owner Brett Thurber:
Mr. Thurber was predictably giddy, and excited to be here at last. He also tells us there will be opportunities coming up soon to witness the hill-climbing power of the products he sells. In the meantime, do stop in, say hello, and check out the wares.
PHOTOS: Posters, by The Real WBTC. All others, Telstar Logistics