As longtime readers know, the Bernalwood editorial team works hard to deliver the news you can use. That’s why we are so completely and totally obsessed with glamour, celebrity, cutting-edge fashion, and languorous living.
We take our vacuousness very seriously, which is why Bernalwood was horrified (horrified!!) to find a recent article on the Blank Stare, Blink blog that was so fashion-obsessed that it actually made this blog look… substantive.
The backstory: Fashion blogger Paula Mangin has decided that she’s ready to move from the Nob Hill apartment where she’s lived for the last 16 years. She’s looking for a full makeover, so she’s considering options in the San Francisco “suburbs.” You know… places like Bernal Heights:
Each neighborhood is like a different fashion brand, with it’s own feel, image, price-tag, following. Cow Hollow is Tory Burch, Pacific Heights, Prada. Once you love a brand or neighborhood, you tend to love most of their pieces or homes. But sometimes you can fall in love with a piece, or home, from a brand or neighborhood you may not love — at least not yet.
With this in mind, I ride a hot, crowded 49 bus past the Civic Center, along the edge of the Tenderloin, through the Mission and out to Bernal Heights to see a small victorian. Bernal Heights is sort of the Rachel Comey of neighborhoods: cute, sturdy, indie, cool. A neighborhood, and brand, I want to like but have never felt quite comfortable in. But I’m trying to keep an open mind and decide to “try it on” and see how I feel.
So as I try on Bernal Heights, here is some prime Rachel Comey real estate that just may suit me. It just goes to show that you never know. Which is really the beauty of the hunt.
PHOTO: A selection of items from Rachel Comey’s current Women’s Clothing Collection