Artist Amos Goldbaum Unveils Sexy New Bernal Hill T-Shirt



Artist Amos Goldbaum was born and raised in Bernal Heights, and he still lives here today. He’s rather well known around town for his intricate illustrations of iconic San Francisco landmarks, and his work looks great on your body or on your building. He’s also a local history geek, so his images are often inspired by historical views of our magical city.

Neighbor Amos tells Bernalwood he will unveil a new illustration on Sunday at the fabulous Fiesta on the Hill, and appropriately, it’s a sexy new image of Bernal Hill!

I have a new Bernal shirt I’ll be releasing at the Fiesta on the Hill this weekend. It’s drawn from Max Kirkeberg’s 1973 photo from Holly Park that Bernalwood posted a bit ago.


View from Holly Park, 1973

Tangentially, while I was perusing Max’s collection I saw this 1980 shot of Army and South Van Ness, and I thought it was a nice in-between to your 1950’s to 2008 comparison a while back.

So cool. Say hello to Neighbor Amos and get one of his sexy shirts at Fiesta this weekend, or you can pick one up on the Interwebs via the remote-control magic of ecommerce.

PHOTOS: illustrations, shirt via Amos Goldbaum

Super-Excited Neighbor Creates Super-Sexy Tee to Celebrate Super-Awesome Justices


Remember that awesome day in late June when the Supreme Court affirmed the legal status of same-sex marriage? We’re already feeling nostalgic about it.

To commemorate that magical moment, Neighbor Ashley from Bradford Street created a t-shirt that celebrates Obergefell v. Hodges:

Some friends and I just finished up a super sexy side project. We were inspired by our Supreme Court’s super-exciting decision to make marriage equality the law of the land, so we decided to make a beeautiful t-shirt to celebrate them and raise some money for a good cause. is the website we created to sell super sexy t-shirts that say: “I’m smart AND sexy” These shirts celebrate the totally radical Supreme Court justices who voted to pass the historic 5-4 decision to extend marriage to same-sex couples across the country.

Proceeds from SCOTUS Pride will go to the Southern Poverty Law Center, an organization that works to protect the Civil Rights of all Americans. Awesomeness! Charity! Smartology! It’s all very exciting. We’ve got many styles and colors available on the website.

Tosan Is a Bernal-Based Menswear Business For Rad Dads


Neighbor Surya and Neighbor Nick live on stylish Ellert Street here in Bernal, in a house that has also become the headquarters for their new family-friendly menswear fashion business. Neighbor Nick wrote Bernalwood to say:

Shameless email, but that’s what husbands are for.

My wife and I met working for Old Navy HQ. She was a menswear designer there for over 7 years. After the birth of our first and (currently) only child Mikio, she made the very difficult decision to leave a career she loved and dedicate her time to raising our son.

Along this journey and specifically as I tried to find my way as a father who wanted to keep his personality but also have useful things for babies she came up with the idea to start a menswear line targeted at dads. Tosan is about celebrating great gear for the adventure of fatherhood.

100% made in America, 90% made in the Bay Area, and designed and curated right on Ellert Street in our very own beloved Bernal Heights.

The brand officially launched less than six months ago and recently had the incredible fortune of being featured on the Today Show with Carson Daly as part of a segment about 6 Father’s Day gifts that dad’s actually want.

Here’s a screen grab from that glamorous Today Show segment:

Neighbor Surya adds:

This brand really was brought to life in the few blocks surround Cortland. We have a babysitter two mornings a week. I pack my computer and supplies up and make the block and a half hike up to the village. Almost every email has been sent from Progressive Grounds or Pinhole. The guys at Progressive know my order (Beet salad, no cheese, add avocado). Aziz asks after my son and I settle into the back room. And JoEllen from Pinhole has been my biggest neighborhood cheerleader. She is so inspiring as a fellow female business owner and person in general. Her positivity is infectious!

Very cool. Check out the sexxxy Tosan collection, for that special stone-cold sexxxy daddio in your life.


PHOTO: Top, Neighbor Nick, Neighbor Surya and Jr. Neighbor Mikio, courtesy of Tosan

Fancy Boot Workshop and Store Opens in La Lengua



There’s a new shoemaker in the La Lengua Autonomous Zone: Beneduci Shoemakers just opened up an honest-to-goodness boot factory and store on the corner of San Jose and 30th Street.

To be sure, Beneduci’s is far more Milan than Brothers Grimm. The designs are gorgeous, owner  Frank Beneduci’s workmanship is world-class, and the prices… well, the prices are probably a bit steep for forest elves. In 2013, the San Francisco Chronicle wrote:

The grandson of an Italian-born craftsman, Beneduci, 48, went to Milan to study with master cobblers to satisfy his desire to “create something tangible.”

“My aesthetic is informed by two things,” said Beneduci, “U.S.-made boot machinery and Italian pattern-making and manufacturing techniques. Both are completely different disciplines, but I have managed to merge them into something that works.”

Beneduci shoes have a foot in both lands. The hardy boots may have American workwear leanings but are far more refined, in both design and materials, than anything you’d wear to clean a flooded basement.

Former Neighbor Renee, who just moved to Pacifica after 10 years on Nevada Street, tells us she loves her Beneducis:

I do own a pair of Beneduci boots that Frank made for me before the store opened. I love them. I’ve never owned a pair of handcrafted shoes or boots; these feel amazing. It’s not hyperbole when I say I can walk miles in them all over the city. Frank is so passionate about bringing meticulous craftsmanship to San Francisco, and he delivers it in such a down-to-earth way. The store is beautiful and welcoming—you really can go in and see all the equipment and the shoes being made. It’s a great addition to Bernal.

I’m attaching a photo of me in my boots at the end of the day.


Beneduci Shoemakers is open Tuesday -Wednesday by appointment, Thursday – Saturday 11-7pm Closed Sunday and Monday. Here’s a video introduction:

PHOTO: Top, Beneduci Shoes via Facebook. Interior photo by Ted Weinstein. Boots by Renee.

Hard Hat Chic: Groundbreaking Begins New St. Luke’s Hospital Construction Effort




There was a fashionable groundbreaking ceremony last Friday to mark the (long-debated) start of construction of the new California Pacific Medical Center facility on the grounds of  St. Luke’s Hospital at Cesar Chavez near Valencia — Bernal’s home-team hospital.

The San Francisco Appeal covered the event:

The new state-of-the-art hospital will be constructed adjacent to the old hospital on San Jose Avenue just south of Cesar Chavez Street, CPMC spokesman Dean Frye said.

San Francisco Mayor Ed Lee attended [Friday’s] groundbreaking ceremony and dug out a symbolic shovel full of dirt. He said via Twitter that the project will provide a “new seismically safe hospital and year-round jobs for #SF residents.”

CPMC chief executive officer Warren Browner joined the mayor and members of the San Francisco Board of Supervisors to celebrate construction of the new St. Luke’s campus, which will begin in October, Frye said.

The new hospital comes after years of negotiations, including a 2012 development agreement that was shelved by members of the city’s Board of Supervisors, in part because of concerns over an escape clause that could have let CPMC close St. Luke’s hospital if its operating margin stayed negative for two straight years.

The new deal hashed out in 2013 omitted the escape clause, required that at least 30 percent of construction jobs go to San Francisco residents, and included higher contributions by the hospital group to the city for charity care.

The new St. Luke’s facility is scheduled to open in 2019, at which point the existing hospital building will be demolished. No major disruption in hospital services is anticipated along the way.

History buffs will note that St. Luke’s was also the site of the original Jose Cornelio Bernal homestead (which sat on the north side of present-day Duncan),  so it’s good to see a new chapter beginning, at last, on this hallowed patch of Bernal Heights ground.

IMAGES: Top: Mayor Ed Lee at St. Luke’s groundbreaking, via @mayoredlee. Rendering of new St. Luke’s Hospital, via CPMC. Jose Bernal house map via Burrito Justice.

Sexy Bernal Sweatshirt Hoodies For Sale to Support Final Phase of Library Art Project




The Bernal Library Art Project is entering its final phase.

After all the controversy, and the delicate mediation, and the hard-earned consensus, and the installation of new artwork on the library’s Cortland and Moultrie facades, work is now underway to complete the art on the rear, playground-facing side of the library. Scaffolding is up, and artist Johanna Poethig is working on her clever tile mosaic/mural, which incorporates vintage photographs shared by Bernal neighbors. (You can see some in-progress snaps above.)

All that remains is just a little more fundraising. And for that, the esteemed Bernalese who have spearheaded the Library Art Project invite you to purchase one of their rather fashionable sweatshirt hoodies, each of which includes a cameo by Bernal’s own celebrity icon, Sutrito Tower:


Here’s the pitch from the Library Art Project team:

Phase 2 of the Bernal Library Art Project is scheduled for completion this fall. Scaffolding is up on the back of the library to paint and prepare the wall for installation of the amazing glass and ceramic tile mural that Johanna Poethig has designed for this space.

So, even though the mural is going up, the funding is not complete. Our current, and perhaps final, fund raising effort is this terrific Bernal Heights sweatshirt hoodie. Please note:

  • The copyrighted image by Reuben Rude will not be duplicated in the future!
  • Supplies are limited!
  • They are available in sizes from XL to XS.
  • Hoodies are for purchase at Heartfelt for $45
  • All proceeds above cost support Phase 2 of the Bernal Lilbrary Art Project.

Although lightweight, it’s warm and super comfy and looks really cool. Don’t wait or you may miss the opportunity to own this Bernal Heights collectible!

PHOTOS: via the Bernal Library Art Project Facebook page.

Thursday: New Attractions, New Restaurants at the 2014 Cortland Summer Stroll and Art Walk



Continuing a tradition that dates back many thousands of years, to the Age of the Ancient Bernal Druids, the 2014 Summer Stroll happens on Cortland Avenue tomorrow, Thursday, June 19. Solstice-style.

Sponsored by your local merchants from the Bernal Business Alliance, this year’s stroll features some sexy highlights:

  • Lots of open doors, live music, snacky snacks, and spiked drinks for grownups from your favorite Cortland shops and restaurants. Miss Darcy from Heartfelt promises home-baked cookies! (Not the funny kind.)
  • A rather cosmopolitan Art Walk, with local artists displaying their work along Cortland!
  • A trusted source tells Bernalwood the new Red Hill Station restaurant will soft-open on the night of the Stroll, serving oysters, wine, and beer. (The full opening happens on Friday, 6/20; preview pictures here). Congrats, Neighbors Amy and Taylor!
  • Also, after its brief transformation, the former Liberty Cafe will reopen in time for the stroll. Now renamed Bernal Star, the new motto is “Brunch. Burgers. Brews.” Drama!
  • Miss Karen from The New Wheel adds, “We have new t-shirts! They were designed by Jennifer Keith on the North Side, printed by Pelican Print Shop down on Bayshore, and will be available in adult and kids sizes (medium and large) tomorrow near the library for just $10! I’ve attached a photo of the fabulous ladies of Heartfelt showcasing the look!” (Shown above)

That’s the executive summary; here’s the official 411 about what else you should look for at the 2014 Cortland Summer Stroll:

The Bernal Business Alliance cordially invites you to the 4th Annual Summer Stroll. Join friends, neighbors and local businesses, for a fun and festive evening all along Cortland Ave. Enjoy a variety of special treats offered by local merchants and restaurants, including live music, food and drink. This year’s stroll introduces a neighborhood Art Walk. Businesses along the Cortland corridor will be hosting the work of local Bernal Heights artists. So grab your friends and family and take a stroll down Cortland Ave. It’s sure to be a grand time for all!

Special thanks to the following local businesses for sponsoring this event: The Good Life Grocery, Bernal Hill Reality, Little Bee Baking, Bernal Heights Outdoor Cinema, Inclusions Gallery, The Lucky Horseshoe, Heartfelt, Holy Water, Integral Body, The Liberty Cafe, The New Wheel, Bernal Beast, State Farm Insurance, Succulence, Fit Bernal Fit, Vega, Chamalyn Teas & Honey, Vinorosso Enoteca, Chef Stephanie, Netpop, Kingmond Young framing & photography, Climb Real Estate, Unlimited Hair Care, Chloe’s Closet, Bernal Business Alliance, Andi’s Market, The Wild Side West, Bernal Bucks, Moki’s Sushi and Pacific Grill