Epicurean Trader Opening This Morning on Cortland



This morning, The Epicurean Trader will open for business at 401 Cortland, on the corner of Bennington, for the very first time. Grand Opening! Woo hoo!

That said, when your Bernalwood editor first heard that the business would be called The Epicurean Trader, I was gravely concerned. Sure, the fetishism of San Francisco food aficionados can be a bit obnoxious at times. But a business dedicated entirely to the buying and selling of epicureans? As if they were human chattel? Well, let’s just say that seemed a bit extreme.

Fortunately, co-proprietor Holly McDell helped clear things up. Rest assured, she says, the Epicurean Trader will not engage in the buying and selling of epicureans. Instead, it will facilitate the the buying and selling of artisanal food products to epicureans. Whew! Bernalwood is very relieved.

Here’s what else Neighbor Holly has to say about The Epicurean Trader:

My husband Mat and I moved to Bernal (on Putnam) a few years ago, after having our first child. We fell in love with the neighborhood and the sense of community.

The store is called The Epicurean Trader. Inside the store you’ll find hand-selected small batch artisan products from across America, chosen for their incredible flavors and fusions, natural ingredients, and beautiful packaging.

As you are probably aware, there are many amazing products out there that struggle to get into large wholesale accounts for a number of reasons (reliance on distributors, lack of capital or brand awareness etc). Our goal is to be a brand ambassador for these smaller brands, sharing their unique stories, and bringing many of them to San Francisco for the first time.


We aim to provide a space for Bernal residents to discover and taste the best artisanal foods from across the country. In addition, we will have a curated selection of wines, craft beers, and small batch distilled spirits. On the wine side we are working with Bernal local Jason Moore of Alluvial Wines, as well as Alex Finberg (former sommelier of Farina, and trusted consultant for some of San Francisco’s top restaurants and markets). They have kindly shared their experience and palates to develop a wine program specifically for the Bernal demographic. We aim to have a selection of amazing wines at every price point, to enjoy both mid week, as well as on special occasions.

By working directly with brands and avoiding distributors wherever possible, we aim to offer these products at affordable prices. We see our product selection as being complementary that of The Good Life and Avedano’s.

We’re also going to have in-store tastings where the artisans and wine makers etc can come and share their stories.

Neighbor Holly says The Epicurean Trader will be open at 11 am today. We say: Welcome!

PHOTOS: Courtesy of The Epicurean Trader

Saturday: An Anniversary Celebration for Bernal’s Beautiful Public Library


Bernal Story Cloud_corner

It’s been a long and at times arduous road. But today, the renovations are done, the new murals are complete, and Bernal Heights now has a stone-cold sexy public library to carry us into the twenty-first century.

That’s cause for celebration.

So let’s celebrate! The Bernal Heights Branch is having a 5th Anniversary bash on Saturday, January 24, 2015 from 2 – 4 pm, and you’re on the guest list:

Please join Bernal Heights Branch and Bernal Library Art Project for a celebration of our branch’s renovation and the mural project completion. We will congratulate the mural team and enjoy music, crafts, legos and refreshments.  Long-time Bernal resident Michael Govea and Los Compas will perform from their repertoire of Latin salsa music.

When: Saturday, 1/24/2015, 2:00 – 4:00
Where: Bernal Heights Meeting Room
Bernal Heights, 500 Cortland Avenue

5 year_tabloidPHOTOS: Top, Telstar Logistics. Below, courtesy of Bernal Library Mural Project


Fancy Boot Workshop and Store Opens in La Lengua



There’s a new shoemaker in the La Lengua Autonomous Zone: Beneduci Shoemakers just opened up an honest-to-goodness boot factory and store on the corner of San Jose and 30th Street.

To be sure, Beneduci’s is far more Milan than Brothers Grimm. The designs are gorgeous, owner  Frank Beneduci’s workmanship is world-class, and the prices… well, the prices are probably a bit steep for forest elves. In 2013, the San Francisco Chronicle wrote:

The grandson of an Italian-born craftsman, Beneduci, 48, went to Milan to study with master cobblers to satisfy his desire to “create something tangible.”

“My aesthetic is informed by two things,” said Beneduci, “U.S.-made boot machinery and Italian pattern-making and manufacturing techniques. Both are completely different disciplines, but I have managed to merge them into something that works.”

Beneduci shoes have a foot in both lands. The hardy boots may have American workwear leanings but are far more refined, in both design and materials, than anything you’d wear to clean a flooded basement.

Former Neighbor Renee, who just moved to Pacifica after 10 years on Nevada Street, tells us she loves her Beneducis:

I do own a pair of Beneduci boots that Frank made for me before the store opened. I love them. I’ve never owned a pair of handcrafted shoes or boots; these feel amazing. It’s not hyperbole when I say I can walk miles in them all over the city. Frank is so passionate about bringing meticulous craftsmanship to San Francisco, and he delivers it in such a down-to-earth way. The store is beautiful and welcoming—you really can go in and see all the equipment and the shoes being made. It’s a great addition to Bernal.

I’m attaching a photo of me in my boots at the end of the day.


Beneduci Shoemakers is open Tuesday -Wednesday by appointment, Thursday – Saturday 11-7pm Closed Sunday and Monday. Here’s a video introduction:

PHOTO: Top, Beneduci Shoes via Facebook. Interior photo by Ted Weinstein. Boots by Renee.

Bernal Neighbor Installs Sutro Tower Garden Sculpture, Adorns It With Seasonal Cheer


After months of patient design and fabrication, Neighbor Orlando has finally installed his iron model of Sutro Tower in front of his Folsom Street home.

Fabricated by artist Mario Cro, Neighbor Orlando’s Sutro Tower stands around 5′ tall — versus 977′ for that other one on Twin Peaks — and he intends to use it as a permanent piece of garden sculpture. He tells Bernalwood:

In the end, this was well worth the wait. Good things take time, you know? This was one of them.

The names of the heads of households of the prior two generations of my family members have been stamped on the piece itself. The original motivation for the project was to have something permanent placed at the forefront of the home, remembering and commemorating those who came before me who were ultimately responsible for giving me the opportunity to be raised in this warm and beautiful neighborhood. Their names are located on the bottom truss. with space left for my name just directly below.

Impressive. Also, to give the piece some seasonal flair, Neighbor Orlando has decorated his Sutro Tower and surrounding garden in a Christmas theme.

Here are a few more photos of Neighbor Orlando’s awesome iron model of Sutro Tower, shown during it’s Holiday 2014 debut. Someday you can tell your grandkids you saw it when it was new:



PHOTOS: Telstar Logistics


New, Hawaiian-Style Brunch Pop-up Coming to 903 Cortland


There’s a new weekend-only brunch pop-up coming to the space at 903 Cortland. The pop-up is called āina, and like the name, the food will be Hawaiian. The restaurant will open up to the public this Saturday, November 22, with plans to serve brunch every weekend,  Saturday and Sunday, 9 am-2 pm.

Team āina tells Bernalwood:

We are excited to provide a new brunch option for the Bernal Heights neighborhood at our new pop-up, called ‘āina (903 Cortland Avenue, CA 94110). ‘āina is from the Hawaiian language, and means land/earth. Jordan Keao, the chef, lives smack in Bernal; Jason Alonzo runs the front of the house, and he lives just down the hill.

Our idea is to incorporate all our past experiences and finally work for ourselves, allowing great creativity and responsible food sourcing. Everything we serve will be from the land or transformed from what the land has given to us. The food will have an Asian or Hawaiian influence with a breath of the classic breakfast dishes. We will cook with the seasons, using local ingredients from the bay area, as well as local ingredients from the chef’s home, the Big Island of Hawai’i. Our Facebook page has more information and a sample of our menu.

From Jordan (the chef) and Jason (front of house).

Here’s a sample menu:


PHOTO: Poached egg, smoked royal king trumpet mushrooms, kabocha squash puree, wild watercress with some Chinese sausage Lap Cheong on top, from āina via Facebook

Sexy New Parklet Completed In Front of VinoRosso on Cortland



A few weeks ago, I noticed that construction had started on the new (and mildly controversial) parklet on Cortland Avenue at Anderson, right in front of VinoRosso Enoteca and the Inclusions Gallery.

Last weekend I noticed that construction was complete, and the parklet was already in use. Though last weekend’s warm weather certainly helped, the sidewalk scene in the new parklet night was booming. Very chic. Ridiculously glamorous. Rather cosmopolitan.

Opinions may vary, but I’m innnnnterested to see how/if this new parklet will influence Cortlandia’s robust social ecology.

PHOTOS: Telstar Logistics

Welcome to the World, California Sunday Magazine!


As if Jack London’s Bernal roots and New York Times domination and lots and lots of books aren’t enough to demonstrate our neighborhood’s literary heft, there’s a high-profile media launch happening this weekend, and it’s got some deep Bernal Heights DNA.

The project is called California Sunday Magazine, and it’s brought to you by many of the same people responsible for the insanely popular Pop Up Magazine series that’s taken San Francisco by storm in recent years. California Sunday Magazine is a print magazine with literary-journalism aspirations to cover the world from a West Coast point of view. Here’s the About Us:

The California Sunday Magazine roams across California, the West, Asia, and Latin America, telling stories for a national audience. We also produce a live event series, Pop-Up Magazine. We explore science, business, entertainment, politics, technology, art, social issues, sports, food, and more. We’re curious about everything. The first weekend of each month, we’ll have new stuff to share, on the web, on our mobile apps, and in print—delivered with select Sunday copies of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. Once we get the hang of that, we’ll start publishing two weekends a month and then every weekend. We’re brand new, so thanks for reading!

Did you catch that?  California Sunday Magazine has a diabolically clever distribution strategy: It will appear in the Sunday editions of several major California newspapers (most of which have either eliminated or gutted their own Sunday magazines in recent years). So if you usually get the San Francisco Chronicle on Sundays, look for California Sunday Magazine inside this weekend. The content from the first issue is online here. The print edition will be monthly at first, ramping up to weekly.

This is a fascinating experiment, and in coming days it will no doubt attract a great deal of interest in media circles from coast-to-coast and across the galaxy. But as you enjoy California Sunday Magazine, and partake of all the buzz, know this: The publisher and co-founder of California Sunday Magazine is Chas Edwards, your Bernal Heights neighbor. Oh, and the editor-in-chief is Doug McGray, who doesn’t quite live in Bernal, but can be called Bernal-adjacent:


They’re already talking about Cal Sunday in BusinessWeek:

For years, California journalists have dreamed of a Left Coast publication to rival media icons such as New York magazine and the New Yorker. The editorial operations of Condé Nast-owned Wired are in San Francisco, but most publications that tried to set up shop there—such as the Industry Standard, which had a moment during the first dot-com boom—have failed. (The audiences for Los Angeles and San Francisco magazines are loyal but local.) John Battelle, chairman of online ad company Federated Media, helped launch Wired and the Industry Standard and is an investor in California Sunday. “I think they are really on to something,” Battelle says. His first effort at a Bay Area-based magazine, the Pacific, never got off the ground. “The biggest impediment was the cost of circulation,” he says, and California Sunday solves that problem by paying an insertion fee to bundle with newspapers.

Best of luck to the California Sunday Magazine crew. Your neighbors will be rooting for you from the home-team bleachers.

UPDATE: Sunday 5 Oct: Ooh. Look what just arrived!

Here’s to the start of a brand-new weekend ritual:


IMAGES: via California Sunday Magazine Coffee photo by Telstar Logistics